Social media was a pivotal factor for the success of the first Vienna Ball of Sciences in January 2015: the ball’s Facebook page encountered an incredible 1.2 million contacts in the ten weeks run-up to the ball. Accordingly, we will pay social media even more attention this year. To this end we have managed to secure the services of one of the most exciting English-speaking bloggers/posters/social media socialites (I am using the comparative here because she is known to her friends for her natural reticence) surfing the parties, bars, restaurants and spinning studios of Vienna. Continue reading New Social Media Correspondent →